Guide To Geo-Targeting For Seo And Usability

By admin / November 3, 2015

Search engines use the following signals to determine the location of your site:

 

Hosting location (the place of your server)

Domain old (eg.co.uk for the UK and.com for the United States)

 

It is essential to examine that the real area of your servers is reflected in their IP address utilizing a tool like this one. I have seen UK hosts making use of IP addresses in the United States and servers that are physically in the US dealing with to India.

 

Ideally the website needs to be hosted in your major place of the company. A UK website ought to be hosted in the UK and a US website in the United States to make sure rankings in your regional market across all online search engine.

 

Just recently, Google permitted websites on non-native certain domains such as.com or.net to designate a certain country (thus bypassing the hosting location) using Webmaster Central. Here is exactly what Google states the issue:.

 

You can associate your website with a geographic target if your website is intended for users in a certain area. Well utilize this information to assist us determine how your site appears in the location-specific search engine result.

 

Not only does this enable you to state that a US hosted.com website need to in fact be treated as a UK site however you can likewise establish specific sub-domains or sub-folders to target local markets.

Google allows you to state that site.com/fr is targeted to French users while site.com/uk is targeted to people in the UK. This implies that every folder of your website needs to rank well in its target audience in Google.